Paula Scaletta is an American designer and artist who’s a resident of Santa Barbara, California. Besides creating own artwork for sale through a variety of channels, she also licenses some of her works to specific companies for use in making of products such as stationery, cards, glassware, and more. For over 20 years, she has been creating unique artwork using antique design elements that include vintage typography, old gravings, and hand painted borders. Paula studied art at the Academy of Art in Francisco after which she ventured into creating greeting cards under her company Prima Collection. Her company also provides her with a professional outfit through which she engages her customers. Her unique style makes her artwork timeless. She has been the only designer for her company, a fact that has kept her actively involved in the design work, resulting in advanced knowledge and skills.
Some experts refer to her style as "Vintage Modern" since it cuts somewhere between old and modern approaches. Her artistic style fits well in both modern and traditional designs. Paula not only creates works that have a touch of sophisticated charm, she also passes as a trend setter since they’ve been used in modern design environments and reproduced by a host of industry players. Her works are sold widely across US and Europe and some are exhibited in several private and public collections. Paula creative arts are inspired by nature and she covers a variety of topics that include floral art, patterns, birds, and more.